Green Lake Community Center/Pool Redevelopment

Green Lake Community Center/Pool Redevelopment

Ensuring broad and meaningful online public engagement

Ensuring broad and meaningful online public engagement


Seattle, WA


Seattle Parks and Recreation


  • Strategic planning

  • Online open house with

  • Graphic design

  • Online presentation

  • Informational video

  • Community priorities Survey

Project Description:

Green Lake Community Center and Evans Pool is one of the oldest and most popular community centers in the city of Seattle. The center has reached the end of its useful life, and Seattle Parks and Recreation is replacing the facility to meet growing needs and ensure people of all ages and backgrounds can enjoy it for many years to come. When the COVID-19 pandemic struck in spring 2020, Seattle Parks faced a new challenge of conducting public outreach remotely as it worked to select a new location and design for the new community center and pool.


S&A was hired to plan, implement, and report on a robust online engagement effort during the early design and site analysis phases. Extensive public feedback helped the planning team identify community priorities and select a new location within Green Lake Park. By the numbers, the project included:

  • 11,000+ visitors to 2 online open houses with
  • 5,792+ survey participants
  • 255 virtual meeting attendees
  • 458 new email subscribers
  • 1 “History of Green Lake” video recording with more than 300 views


Project featured in the Daily Journal of Commerce in March 2021


Summit Award – PRSA Puget Sound Chapter
Public Relations Programs: Community Relations (2021)

GOLD – MarCom Awards
Communication/Public Relations: Community Program (2021)