Transportation Plan to Move Seattle

Transportation Plan to Move Seattle

An innovative and inclusive approach to involving the public in the development of Seattle’s largest transportation plan

An innovative and inclusive approach to involving the public in the development of Seattle’s largest transportation plan

Location:

Seattle, WA

Client:

City of Seattle

Services:

  • Planning and strategy

  • Materials development

  • Community survey

  • Media outreach

  • Online presentations

  • Workshops and public events

  • Graphic design and branding

  • Policymaker engagement

“I want to thank the Mayor and his team for doing an amazing amount of work, and an amazing amount of outreach to all community members using new and innovative ways to contact everyone so that we can have the feedback to build the package and serve so many great needs.”

– City Councilmember

Project Description:

The Transportation Plan to Move Seattle proposed a nine-year, $900 million effort to improve Seattle’s transportation system, enhance safety and mobility, and prepare for future growth. S&A worked with SDOT and the Mayor’s Office to plan and implement a citywide communications and public involvement effort on a highly compressed schedule to inform, involve and collaborate with the community to ensure the final plan was reflective of community priorities.

Results:

The citywide outreach effort was comprehensive, inclusive, and innovative. City leaders widely regarded S&A’s work as a new way of effectively engaging communities. The broad-based public involvement helped lay the groundwork for the Mayor to finalize a plan with unanimous City Council support and win voter approval for the largest local levy in Washington state history. By the numbers, the project included:

  • 35 community meetings around the city
  • 35+ public-facing documents, translated into 7 languages
  • 3 roundtables with the Mayor attended by 40 groups (20 representing Title VI populations)
  • 3 citywide meetings and 1 online presentation
  • 5,300 completed surveys and over 8,500 comments recorded, analyzed, and summarized
  • 280,000 impressions generated through a robust ethnic media campaign
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