San Juan Islands Walk-On Passenger Ridership Maximization Study

San Juan Islands Walk-On Passenger Ridership Maximization Study

Developing community-focused strategies to overcome barriers to walk-on passenger ridership in the San Juan Islands

Developing community-focused strategies to overcome barriers to walk-on passenger ridership in the San Juan Islands

Location:

San Juan County, Skagit County, WA

Client:

WSDOT

Services:

  • Equitable engagement strategy

  • Stakeholder listening sessions

  • Digital surveys

  • Copywriting and editing

  • Engagement summary report

Project description:

The Washington State Legislature commissioned a study to identify strategies that encourage more walk-on passengers to Washington State Ferries (WSF) Anacortes/San Juan Islands route, essential for connecting residents and visitors between the mainland and the San Juan, Orcas, Shaw, and Lopez islands.

Results:

S&A led community engagement efforts to understand the challenges and needs of various ferry users and ensure transparency in maximizing walk-on ridership. We developed a strategy to engage historically underserved riders, conducted an online survey to pinpoint barriers, and identified strategies to boost walk-on passenger ridership. We hosted stakeholder listening sessions, and insights gathered were summarized into a report for the Washington State Legislature, offering recommendations for future projects aimed at enhancing walk-on ridership and multimodal transportation in the region.