SR 500 Corridor Safety Improvement Project
SR 500 Corridor Safety Improvement Project
Engaging and collecting feedback online from a broad and diverse audience to inform selection of a preferred alternative
Engaging and collecting feedback online from a broad and diverse audience to inform selection of a preferred alternative
Location:
Vancouver, WA
Client:
Washington State Department of Transportation
Services:
“This website gave a lot of great information…It was enlightening to see the things that have been taken into consideration like possible ramifications to traffic in other areas, accident reduction, mobility on SR-500…The most valuable part was [the] simple webform that gave us the opportunity to give input into the process and point out any considerations that may have been missed.”
– Online open house participant
Project Description:
State Route (SR) 500 is an important east-west connection between I-5 and I-205 and a gateway into east Clark County and the greater Vancouver, Washington, area. To reduce congestion and improve safety, WSDOT conducted a traffic study that identified three concepts that would realign traffic movement. With the goal of reaching more people than traditional methods would achieve, S&A was hired to develop an online open house with InfoCommunity.org for the public to learn about the corridor concepts and provide meaningful feedback that would inform decision-making.
Results:
The S&A SR 500 team developed a detailed 75-day work schedule for online open house branding and buildout, content development, graphics and visual creation, translation, site testing, promotions, and reporting. The online open house was live for three weeks, gathering public input that was critically important to WSDOT’s refinement of concepts and selection of a preferred alternative. By the numbers, the project included:
- 2,500 visitors and 15,000 total page views
- 1300+ surveys completed
- 75% of survey participants were from Vancouver/Portland area
- 80% of survey participants were new to project
Awards:
2019 Summit Award Winner: Digital Media, PRSA Puget Sound (Public Relations Society of America)
National Award Winner: 2018 TransComm Winner, Division 9: Website (With Consultant) – American Association of State Highway and Transportation Officials
